The Art of We: Orange Conference 2025

Every kid and teenager needs a team. The Art of We was created to reflect the shifting phases of a child’s life, grounded in the strength of shared community. The theme uses dynamic visuals to express growth, change, and the beauty of moving forward together.

Creative Direction: Ashley Shugart
Design Team: Esther Baseme, Brannon Powell, Matthew Gillespie
Web Design & Development: Maniac Agency

Brighthouse Church

Brighthouse, a new church plant in Athens, Georgia, needed a visual identity that would feel both grounded and inviting. Designed to resonate with families and college students alike, the brand reflects the church’s mission to serve both the city and the individual—welcoming the lost and celebrating the found.

Creative Direction & Design: Ashley Shugart & Elizabeth Hildreth

Ministry Report

This ministry’s printed annual update highlights their ongoing work through three core values: reading God’s Word, hearing from God and responding in faith, and gathering together. Featuring partner testimonials and a visual overview of the year's initiatives, the piece serves as both a reflection and a call to continued partnership.

Creative Direction: José Reyes
Art Direction & Design: Ashley Shugart
Illustrations: Joe Cavazos

Project completed while at Metaleap Creative.

Orange

Making updates to the Orange brand involved a mindset of honoring its legacy while exploring new design solutions to resonate with a new generation of ministry leaders. The updated identity introduced a brighter palette, simplified visuals, and a scalable design system across web, email, and social. The result was a refreshed, modern brand that remained deeply rooted in its mission.

Creative Direction: Ashley Shugart
Design: Ashley Shugart, Elizabeth Hildreth, Brannon Powell, Kyle Barrett,
Matthew Gillespie, Joseph Baum
Web Design: Maniac Agency

Project components completed prior to the 2025 acquisition by Amazing Life.

Here For It: Orange Conference 2024

Ministry can be messy—especially with kids and teenagers. This conference theme acknowledged the beauty in showing up for both the chaos and the breakthroughs. Through immersive design and storytelling, Here For It invited leaders to reflect on where the church has been, where it’s at, and where it’s going—with a renewed sense of calling.

Creative Direction: Ashley Shugart
Design Team: Matthew Gillespie, Brannon Powell, Joseph Baum
Web Design & Development: Maniac Agency

See You Tomorrow: Orange Conference 2023

This theme led with a simple promise to the next generation: You’re not alone. Designed as a visual beacon in a noisy world, See You Tomorrow communicated hope and consistency. It reminded leaders that presence matters—and tomorrow is worth showing up for.

Creative Direction: Ashley Shugart
Design Team: Marcus Clarke, Lisa Olian, Kyle Barrett

Travel Guides

What began as a month-long trip to Australia turned into a personal creative practice: documenting travel through thoughtfully designed guides. Each one captures the rhythm of a journey—where I went, what I experienced, and how it felt to be in a new place. These guides now span trips to U.S. National Parks, Italy, and beyond.

Creative Direction & Design: Ashley Shugart

Be Human: Orange Conference 2022

In a post-pandemic world, Be Human called ministry leaders back to the basics of who we are: people made in the image of God. The theme explored connection, vulnerability, and the example Jesus set for how to live in community—with empathy, intention, and grace.

Creative Direction: Ashley Shugart
Design Team: Kyle Barrett, Joseph Baum

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